1. Mozbar – Keyword checker


Checks keyword density and other on page factors
Tool type: Browser Plug-In




2. Open Link Profiler 


Checks backlinks of a website
Tool type: Website





3. Google – Search Console


Helps with almost everything you need as an SEO
Tool type: Website




4. SEO Site Checkup 


An entire suite of valuable free SEO tools
Tool type: Website



5. Screaming Frog


Crawls a URL and diagnoses a number of technical issues
Tool type: Desktop app




6. Google – Analytics


Checks referral traffic, organic traffic, etc
Tool type: Website



7. Search Latte 


Checks the international SERPS
Tool type: Website




8. Mozbar – Canonical Check


Checks canonicalization of a web page
Tool type: Browser plug-in




9. Majestic SEO


Checks citation flow, trust flow, backlink analyzer
Tool type: Browser plug-in




10. Yext


Checks for local citation duplicates
Tool type: Website




11. HTTP Response Checker


Bulk HTTP response code test, includes which URL they are redirected to
Tool type: Website




12. Moz – Google Algorithm Updates


The best tracker of Google’s algorithm updates + explanations
Tool type: Blog post




13. SEO Site Checkup 


Checks IP redirects to help solve duplicate content problems
Tool type: Website